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Protecting breastfeeding – Protecting babies fed on formula

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Mike Brady’s campaign blog

Nestle’s dismissal of baby milk violation reports – the case of Breaking the Rules 2014

Baby Milk Action is part of the International Baby Food Action Network (IBFAN), consisting of over 270 groups in more than 160 countries. IBFAN groups monitor company activities on the ground. Globally, IBFAN’s International Code Documentation Centre produces summary reports…

admin 18/07/2015 Mike Brady's campaign blog 1 Comment Read more

Guardian Readers’ Editor says Danone-sponsored content “a mistake”

Update 23 July 2015: Guardian.com Editor accepts conclusion Danone sponsorship was a mistake and thanks Baby Milk Action for prompting more rigorous scrutiny of potential sponsors (see below). The Guardian, 18 May 2015: The readers’ editor on … sponsorship of roundtables (full text –…

admin 18/05/2015 Mike Brady's campaign blog No Comments Read more

New Parliament – lots to do

The UK elected a new Parliament on 7 May. The Government has been formed by the Conservative Party, which won 331 seats out of 650. There are several key developments in the pipeline for the new Parliament and we need…

admin 10/05/2015 Mike Brady's campaign blog No Comments Read more

Getting answers from politicians

Voters in the UK go to the polls on 7 May to elect a new Parliament and so a new government. Where do the parties stand on infant feeding issues? We put two questions to all political parties represented in…

admin 01/05/2015 Mike Brady's campaign blog No Comments Read more

Nestle recruiting staff to break the Code in the UK

Nestlé entered the UK with the takeover of the SMA brand in 2012. The aggressive methods it uses around the world as it competes with Danone (owner of Aptamil, Cow & Gate and Nutricia) have now reached these shores. Nestlé…

admin 28/04/2015 Mike Brady's campaign blog 1 Comment Read more

Nestle involvement in Toronto CivicAction better city boot camp slammed

Today (28 April 2015) a Nestlé executive is due to be guest speaker at an event in Toronto, Canada, called “Better City Boot Camp” on the topic of nutrition in the first 1000 days from conception run by an organisation called…

admin 28/04/2015 Mike Brady's campaign blog No Comments Read more

The Guardian responds to Baby Milk Action over Danone-sponsored content

Update 18 May 2015: Guardian Readers’ Editor says Danone-sponsored content “a mistake” – Update 23 July 2015: Guardian.com Editor accepts this conclusion and thanks Baby Milk Action for prompting more rigorous scrutiny of sponsors. Baby Milk Action received a response from…

admin 23/04/2015 Mike Brady's campaign blog 1 Comment Read more

Media studies: Danone-sponsored content in The Guardian

Update 18 May 2015: Guardian Readers’ Editor says Danone-sponsored content “a mistake” What happens when a newspaper runs content sponsored by corporations? The following is a case study looking at the new business model being pursued by The Guardian newspaper in…

admin 22/04/2015 Mike Brady's campaign blog 2 Comments Read more

How the Nestle board excuses breaking baby milk marketing rules

Members of the International Baby Food Action Network (IBFAN) attended the Nestlé shareholder meeting on 16 April 2015 to raise concerns about the company’s ongoing aggressive marketing of baby milks. See press release: Nestle Chairman and board exposed by IBFAN at…

admin 19/04/2015 Mike Brady's campaign blog 1 Comment Read more

Mike Brady question to Peter Brabeck at Nestlé AGM 16 April 2015

Baby Milk Action’s Campaigns Coordinator asks Nestlé Chairman, Peter Brabeck-Letmathé, to drop the public relations approach and address people’s concerns before he retires. He has attempted to rebrand the company as a Nutrition, Health and Wellness company, but many people see…

admin 16/04/2015 Mike Brady's campaign blog No Comments Read more

What matters to Nestle? A view from inside the corporation on food safety.

Nestlé has published its materiality matrix in a post Measuring what matters: mapping the challenges we face. It explains that the matrix (included below), ‘plots the economic, social and environmental issues of most concern to stakeholders against the impacts they may…

admin 07/04/2015 Mike Brady's campaign blog 3 Comments Read more

Danone and The Guardian – a strategy for marketing unnecessary products and diverting attention from human rights abuses

Update 18 May 2015: Guardian Readers’ Editor says Danone-sponsored content “a mistake” The Guardian newspaper is planning to report in a future edition about improving the diet of pregnant women, infants and toddlers and policy in these areas. This is something Baby Milk…

admin 03/04/2015 Mike Brady's campaign blog 1 Comment Read more

What happened to your reports of Tesco breaking the law in the UK?

Why doesn’t Trading Standards prosecute stores for repeat offences? When Tesco broke the criminal law with a promotion for Nestlé’s SMA infant formula, we reported it to Trading Standards via the system operated by Citizens Advice Bureau (CAB). We advised members of…

admin 25/02/2015 Mike Brady's campaign blog No Comments Read more

This is the year of Tigers, human rights and a chance to improve formula marketing rules

This is going to be a busy year for Baby Milk Action. Can you make a donation to support the following areas of work? Help the film Tigers roar Put human rights above business interests Protect children, mothers and their…

admin 24/02/2015 Mike Brady's campaign blog No Comments Read more

Bulk exports of formula to China and the EU Export Directive

On Tuesday 17 February, Baby Milk Action attended a meeting with the European Commission to discuss new regulations being introduced. The proposals are very disappointing, as my colleague Patti Rundall explains on her blog. One of our concerns is the…

admin 21/02/2015 Mike Brady's campaign blog No Comments Read more

Why do supermarkets ration formula?

I received the following message via the Baby Feeding Law Group monitoring project that we coordinate: Morning, apparently I’m a criminal for trying to purchase 3 boxes of formula in Tesco today. Only 2 can be purchased at a time due…

admin 13/02/2015 Mike Brady's campaign blog 3 Comments Read more

Tesco promises shake up following campaign on illegal formula promotion in its stores

Update 15 April 2015: Despite promising to obey the prohibition on point-of-sale promotion, Tesco has now added ‘still cheaper’ shelf talkers alongside the Nestlé SMA infant formula. Update 25 February 2015: No legal action likely over breaches of criminal law. Tesco’s primary Trading Standards…

admin 31/01/2015 Mike Brady's campaign blog No Comments Read more

Tesco promoting Nestle SMA infant formula in breach of law – stop ALL promotion and formula could be cheaper PERMANENTLY for parents who use it

Thank you to everyone who is reporting Tesco for a price promotion on Nestlé (SMA) formula. Please keep us updated on what you find in store. Tesco has once again been found promoting infant formula in breach of the Infant Formula and…

admin 10/01/2015 Mike Brady's campaign blog Read more

Wanted – are formula companies targeting your local children’s centre or nursery?

Have you seen posters or been given leaflets promoting follow-on formula or growing-up and toddler milks? We have evidence of companies paying nurseries to display these – are they targeting children’s centres too? If you work at a children’s centre, have you been…

admin 05/01/2015 Mike Brady's campaign blog 1 Comment Read more

Nestle bottled water promotion at EXPO 2015 criticised by campaign groups

Campaign groups are concerned about a proposal for Nestlé water towers at EXPO 2015. For letters of protest see the Nestlé Critics website: Baby Milk Action to Ambassador Bideau GIFA to Matthias Aebischer GIFA to Ambassador Bideau Corporate Accountability to…

admin 05/12/2014 Mike Brady's campaign blog No Comments Read more

Nestle investigated for ignoring ASA ruling

Update 15 December 2014: Nestle’s forced to remove misleading SMA claims following Baby Milk Action complaint In October we won a case at the UK Advertising Standards Authority over a misleading promotion for Nestlé SMA Toddler Milk advertising. This had been…

admin 04/12/2014 Mike Brady's campaign blog No Comments Read more

Nestle-Free Week news: campaign victories, legal action and whistle blowing

We are half way through Nestlé-Free Week. Boycott supporters have been sharing information about how Nestlé pushes baby milk and encouraging family and friends to dump Nestlé products, at least for a week. Hundreds of thousand of people have seen posts on Facebook,…

admin 30/10/2014 Mike Brady's campaign blog 1 Comment Read more

Nestle CSV Global Forum with UNCTAD – the attempted corporate takeover of policy making

Nestlé Creating Shared Value Global Forum took place on 9 October. We posted key facts to the #CSVForum twitter feed as others tweeted about pronouncements from Nestlé’s Chairman, Peter Brabeck-Letmathé, and CEO, Paul Bulcke, apparently taken in by two executives who are trying…

admin 17/10/2014 Mike Brady's campaign blog No Comments Read more

Nestle – part of the solution or part of the problem?

Nestlé CEO, Mr Paul Bulcke, has posted an opinion piece in Huffington Post – Business: Part of the Problem? No, Part of the Solution. Comments are invited, but the one I posted has not appeared to the public. So it is…

admin 08/10/2014 Mike Brady's campaign blog No Comments Read more

Nestle bra cam? Why?

Several people contacted me on Tuesday about Nestlé’s public relations stunt designed to show that people stare at women’s breasts. The Daily Mail newspaper reported: ‘How many times a day are YOUR breasts stared at? Hidden ‘bra cam’ demonstrates just…

admin 02/10/2014 Mike Brady's campaign blog 2 Comments Read more

WHO EU Regional Meeting: Conflicts of interest on the agenda

 Important information on conflicts of Interest for upcoming WHO Regional Meetings: Copenhagen:15th- 18th September,  I have posted these tweets:   Why is the EU so keen on voluntary CSR and ‘multi-stakeholder’ approaches – when there is no evidence they work? WHO…

prundall 17/09/2014 Mike Brady's campaign blog, Patti Rundall's news blog Read more

Tigers first review – the ‘inspiring story of personal courage’ of a Nestle salesman who blew the whistle

The media screening of the hotly anticipated feature film Tigers, the baby milk drama by Oscar-winning director Danis Tanovic, took place today. The first review has just been published in Hollywood Reporter, which says: “Writer-director Danis Tanovich explores the power of…

admin 08/09/2014 Members, Mike Brady's campaign blog No Comments Read more

New benefit to members and subscribers – exclusive content

Baby Milk Action is pleased to announce that members and subscribers will now be able to access exclusive content on our website.

admin 04/09/2014 Members, Mike Brady's campaign blog No Comments Read more

Nestle cancels health worker event in UK – but targets parents with baby show in Ireland

Media coverage: Irish Examiner 28 August 2014. Update 31 August: People concerned about Nestlé promoting its SMA formula brand through the pregnancy and baby show in Dublin produced leaflets with the support of Baby Milk Action to offer to those…

admin 26/08/2014 Mike Brady's campaign blog Read more

Tigers – a film with a pedigree

The feature film Tigers, about a formula company salesman, is being screened in selected UK cinemas and on the ZEE5 streaming channel. This is not just a film that will bring the baby milk issue to a mass audience, Tigers is a…

admin 21/08/2014 Mike Brady's campaign blog No Comments Read more

Say NO to formula company sponsorship

Nestlé entered the mainstream UK formula market in December 2012 when it completed its takeover of the SMA brand. We are now seeing the aggressive marketing practices it uses around the world in the UK, driving down standards for the…

admin 16/07/2014 Mike Brady's campaign blog No Comments Read more

Methodist Church Conference to discuss Nestlé investment and need for transparency

UPDATE: The response to the Memorial described below was not discussed, but was adopted with the undertaking: The Conference accepts the suggestion of the Lancashire District Synod that a further report be brought by JACEI to the 2015 Conference that includes…

admin 29/06/2014 Mike Brady's campaign blog No Comments Read more

Nestle targeting health workers in the UK

Baby Milk Action organised a protest on Tuesday (24 June 2014) outside an event where Nestlé was promoting its SMA formula brand to health workers. Nestlé’s event was ostensibly about ‘food hypersensitivity management in infants and pre-school children’, but is part of…

admin 25/06/2014 Mike Brady's campaign blog No Comments Read more

The Nestlé boycott: it all begins with a Nescafe

The Nestlé boycott puts pressure on the world’s largest baby food company to market its products in line with international minimum standards. The boycott focuses on Nestlé’s main brand: Nescafé coffee. Nestlé has today announced a global promotion for Nescafé, giving boycott…

admin 17/06/2014 Mike Brady's campaign blog No Comments Read more

International action is needed to stand up to corporations

I have just joined the call for a binding international treaty to address corporate human rights abuses! You can do so to here. The United Nations Human Rights Council is meeting at the moment (10 – 27 June) and an international civil…

admin 10/06/2014 Mike Brady's campaign blog No Comments Read more

BTR 2014 report launch: prepare to be outraged – then take action

A video with edited highlights of the press conference launching the global monitoring report Breaking the Rules, Stretching the Rules (BTR) 2014 will be available in due course. This will include the presentation by Annelies Allain, Director of the IBFAN…

admin 16/05/2014 Mike Brady's campaign blog Read more

Baby Milk Action’s new website is here

We hope you like our new website! Older documents, press releases and blog spots from our previous website are still being copied over. The new site was developed after Baby Milk Action’s members and supporters told us how they would like to…

admin 14/05/2014 Mike Brady's campaign blog, Patti Rundall's news blog, Press releases Read more

How Nestle’s Chairman misled shareholders about its infant nutrition business at the 2014 AGM

How Nestle’s Chairman misled shareholders about its infant nutrition business at the 2014 AGM

I attended the Nestlé shareholder meeting on 10 April 2014 with a colleague from the Geneva Infant Feeding Association (GIFA), a partner in the International Baby Food Action Network (IBFAN). We both raised concerns about Nestlé’s marketing of breastmilk substitutes…

admin 24/04/2014 Mike Brady's campaign blog 2 Comments Read more

Spotlight on ASDA promoting Danone Cow & Gate formula – send us your photos and reports

Danone promotion of its Cow & Gate brand of baby milk in ASDA has been brought to Baby Milk Action’s attention. We are communicating with ASDA about the promotion and the misleading claims being used in it. Curiously, ASDA told…

admin 06/02/2014 Mike Brady's campaign blog No Comments Read more

Android KitKat draws attention to Nestlé malpractice

The tie-up between Google and Nestlé through the new Android KitKat smartphone operating system is prompting a reaction in the media and amongst campaigners. This reminder of Nestlé malpractice comes in the lead up to International Nestlé-Free Week, taking place…

admin 17/09/2013 Mike Brady's campaign blog No Comments Read more

Danone steps up promotion in the UK in violation of national and international regulations

Baby Milk Action has been contacted repeatedly about two events being sponsored by Danone in the UK in coming days: Tommy’s baby race on 30 June, promoting the Cow & Gate formula brand, and a Royal College of Midwives training…

admin 28/06/2013 Mike Brady's campaign blog No Comments Read more

Breastfeeding rates falling in England

The Guardian is reporting that breastfeeding rates are falling in the UK. See: http://www.guardian.co.uk/lifeandstyle/2013/jun/22/breastfeeding-figures-fall-nhs-cuts I have posted the following comment (which can be used by the media as a quote): Part of the problem is also the massive sums baby…

admin 22/06/2013 Mike Brady's campaign blog No Comments Read more

Danone v. Nestle and conflicts of interest in the UK and Ireland

Following Nestlé’s entry into the UK and Irish formula markets in December 2012, when it finalised its takeover of Pfizer Nutrition/Wyeth and the SMA brand, we are starting to see more aggressive baby milk marketing practices, both from Nestlé and…

admin 16/05/2013 Mike Brady's campaign blog No Comments Read more

Nestle Chairman wants to sell the world’s water

Please sign this petition addressed to the European Union, calling it to accept that access to water is a human right. See: http://www.right2water.eu/ Nestlé Chairman, Peter Brabeck-Letmathé, has rejected this view in an interview. Under his principles, water is a…

admin 30/04/2013 Mike Brady's campaign blog No Comments Read more

UNICEF Lao report shows companies violating the marketing requirements

A new monitoring report commissioned by UNICEF Lao has just become available and looks at marketing from November 2011 to January 2012. The monitoring found sales representatives, principally from Nestlé and Danone, targeting health workers, shop keepers and parents. The…

admin 11/04/2013 Mike Brady's campaign blog 1 Comment Read more

Stop Pfizer/Wyeth and Danone stealing the good names of health workers in Ireland

Media coverage: Irish Times 16 November 2012, The Sunday Business Post 16 November. Baby Milk Action has been asked to support a campaign in Ireland against baby food companies sponsoring awards to health workers. The event’s main sponsor is Pfizer/Wyeth,…

admin 15/11/2012 Mike Brady's campaign blog No Comments Read more

Subverted Wyeth SMA advertising raises questions over pricing

Wyeth is embarking on yet another national advertising campaign for its SMA formula. This must be costing millions of pounds – a bill ultimately paid by those who buy formula. The subvert below made me think about how much mark…

admin 31/07/2012 Mike Brady's campaign blog No Comments Read more

Wyeth’s SMA Baby Know-How roadshows break marketing rules

Wyeth manufactures the SMA range of formulas. It was planning a series of SMA Baby Know-How events in the UK, to start on 14 June 2012. These break marketing rules. Update 22 June 2012: None of the events went ahead…

admin 31/05/2012 Mike Brady's campaign blog No Comments Read more

Baby Milk Action’s intervention at the Nestle shareholder meeting 19 April 2012

Mr. Chairman, Directors, Ladies and Gentlemen, I am Mike Brady from the campaigning group Baby Milk Action and GIFA. I would like to speak about the marketing of breastmilk substitutes and other baby foods. As part of the International Baby…

admin 19/04/2012 Mike Brady's campaign blog No Comments Read more

Nestlé weakens its breastmilk substitutes marketing policy

Nestlé has quietly weakened its Policy and Instructions for Implementation of the WHO International Code of Marketing of Breast-milk Substitutes. The table in Update 44, April 2012. shows the change and the various ways in which Nestlé’s policy and instructions fail to respect the…

admin 18/04/2012 Mike Brady's campaign blog No Comments Read more
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