Baby Milk Action press release 9 April 2013 Campaigners are pointing to new aggressive baby milk marketing practices in the UK as a sign of increased competition with Nestlé entering the UK market, where Danone is currently the largest company.…
ASA: Pfizer/Wyeth email promoted SMA formula in breach of advertising rules
Press release 28 November 2012 Pfizer/Wyeth has another ruling against it today from the Advertising Standards Authority (ASA) following a complaint brought by Baby Milk Action, this time against an email campaign for its SMA brand of formula. The email headed…
Happy birthday ASA? How the Advertising Standards Authority fails to protect babies and their families in the UK.
Press release 25 October 2012 The industry-funded UK Advertising Standards Authority (ASA) is holding an event today to celebrate its 50 years of ensuring advertising is “legal, decent, honest and truthful”. Baby Milk Action is launching a new report on its…
SMA formula NOT “the best milk after Kate’s” ASA ruling finds
Press release 19 September 2012 Media coverage: Dairy reporter In a national billboard, print and online advertising campaign in March 2012, Wyeth (part of Pfizer, in the process of being purchased by Nestlé) promoted its formula in a series of…
Wyeth cancels SMA Baby Know How roadshow following protests
Press release 22 June 2012 Wyeth has cancelled its much promoted SMA Baby Know How roadshow after shopping centres pulled out of the event. Members of the public sent messages of protest to the shopping centres in support of a…
Wyeth’s SMA Baby Know-How roadshows break marketing rules
Wyeth manufactures the SMA range of formulas. It was planning a series of SMA Baby Know-How events in the UK, to start on 14 June 2012. These break marketing rules. Update 22 June 2012: None of the events went ahead…