Baby Milk Action

Baby Milk Action

Protecting breastfeeding – Protecting babies fed on formula

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UK violations

Danone v. Nestle formula marketing war reaches the UK

Baby Milk Action press release 9 April 2013 Campaigners are pointing to new aggressive baby milk marketing practices in the UK as a sign of increased competition with Nestlé entering the UK market, where Danone is currently the largest company.…

admin 09/04/2013 Press releases No Comments Read more

ASA: Pfizer/Wyeth email promoted SMA formula in breach of advertising rules

Press release 28 November 2012 Pfizer/Wyeth has another ruling against it today from the Advertising Standards Authority (ASA) following a complaint brought by Baby Milk Action, this time against an email campaign for its SMA brand of formula. The email headed…

admin 28/11/2012 Press releases No Comments Read more

Happy birthday ASA? How the Advertising Standards Authority fails to protect babies and their families in the UK.

Press release 25 October 2012 The industry-funded UK Advertising Standards Authority (ASA) is holding an event today to celebrate its 50 years of ensuring advertising is “legal, decent, honest and truthful”. Baby Milk Action is launching a new report on its…

admin 25/10/2012 Press releases No Comments Read more

SMA formula NOT “the best milk after Kate’s” ASA ruling finds

Press release 19 September 2012 Media coverage: Dairy reporter In a national billboard, print and online advertising campaign in March 2012, Wyeth (part of Pfizer, in the process of being purchased by Nestlé) promoted its formula in a series of…

admin 19/09/2012 Press releases No Comments Read more

Wyeth cancels SMA Baby Know How roadshow following protests

Press release 22 June 2012 Wyeth has cancelled its much promoted SMA Baby Know How roadshow after shopping centres pulled out of the event. Members of the public sent messages of protest to the shopping centres in support of a…

admin 22/06/2012 Press releases No Comments Read more

Wyeth’s SMA Baby Know-How roadshows break marketing rules

Wyeth manufactures the SMA range of formulas. It was planning a series of SMA Baby Know-How events in the UK, to start on 14 June 2012. These break marketing rules. Update 22 June 2012: None of the events went ahead…

admin 31/05/2012 Mike Brady's campaign blog No Comments Read more
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Recent news

  • Governments must control their unethical corporations
  • NEW: WHO UNICEF IBFAN -National implementation of the Code Status report 2022
  • NEW Joint Statement on Ukraine crisis – protecting mothers and children
  • NEW WHO report on the scope and impact of digital marketing for the promotion of breast-milk substitutes
  • 75th World Health Assembly 22-28th May 2022
  • Why formula donations can be a risk – examples from Ukraine and Myanmar
  • Update on Nestlé, Ukraine and WHO Foundation
  • WHO Model law for the European Region
  • Marketing the $55 billion formula milk industry – How marketing influences our decisions on infant feeding.

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