Update 15 April 2015: Despite promising to obey the prohibition on point-of-sale promotion, Tesco has now added ‘still cheaper’ shelf talkers alongside the Nestlé SMA infant formula. Update 25 February 2015: No legal action likely over breaches of criminal law. Tesco’s primary Trading Standards…
Wanted – are formula companies targeting your local children’s centre or nursery?
Have you seen posters or been given leaflets promoting follow-on formula or growing-up and toddler milks? We have evidence of companies paying nurseries to display these – are they targeting children’s centres too? If you work at a children’s centre, have you been…
Nestle forced to remove misleading SMA claims following Baby Milk Action complaint
Baby Milk Action press release 15 December 2014 Change.org petition campaign calling for customers to be informed they were misled Nestlé has finally removed some misleading claims from its website for SMA Toddler Milk following complaints by Baby Milk Action…
Nestle investigated for ignoring ASA ruling
Update 15 December 2014: Nestle’s forced to remove misleading SMA claims following Baby Milk Action complaint In October we won a case at the UK Advertising Standards Authority over a misleading promotion for Nestlé SMA Toddler Milk advertising. This had been…
ASA ruling: ASDA and Nestle misled parents with toddler milk promotion
Baby Milk Action press release 15 October 2014 Click here to sign the petition calling on ASDA and Nestlé to inform the customers they misled See ASA ruling A14-263404on the ASA website. Update 15 December 2014: Nestle’s forced to remove misleading SMA claims following…
US infant formula hospital stance ‘confuses’ domestic law and WHO Code
US infant formula hospital stance ‘confuses’ domestic law and WHO Code: UNICEF, PAHO By Mark Astley+ , 16-Jun-2014 The International Formula Council (IFC) “confuses” US law and the WHO Code when defending the practice of supplying free infant formula samples for hospital discharge bags, the…
Whistleblowing: Food Safety and Fraud
Whistleblowing FSM This is an excellent article, that should be read by all policy makers reprinted from Food Safety Magazine, June/July2014 by Yasmine Motarjemi. It makes an important case for supporting, rather than harassing whistleblowers. Yasmine Motarjemi, Ph.D., holds an M.Sc. degree in food…
IBFAN report launch 16 May 2014 – Companies continue to violate the International Code
Press release 16 May 2014 Media coverage: Dairyreporter Breaking the Rules, Stretching the Rules 2014 will be launched on 16 May 2014 at the Club Suisse de la Presse in Geneva by Annelies Allain, Director of the International Code Documentation Centre (IBFAN…
Spotlight on ASDA promoting Danone Cow & Gate formula – send us your photos and reports
Danone promotion of its Cow & Gate brand of baby milk in ASDA has been brought to Baby Milk Action’s attention. We are communicating with ASDA about the promotion and the misleading claims being used in it. Curiously, ASDA told…
Danone steps up promotion in the UK in violation of national and international regulations
Baby Milk Action has been contacted repeatedly about two events being sponsored by Danone in the UK in coming days: Tommy’s baby race on 30 June, promoting the Cow & Gate formula brand, and a Royal College of Midwives training…
Breastfeeding rates falling in England
The Guardian is reporting that breastfeeding rates are falling in the UK. See: http://www.guardian.co.uk/lifeandstyle/2013/jun/22/breastfeeding-figures-fall-nhs-cuts I have posted the following comment (which can be used by the media as a quote): Part of the problem is also the massive sums baby…
UNICEF Lao report shows companies violating the marketing requirements
A new monitoring report commissioned by UNICEF Lao has just become available and looks at marketing from November 2011 to January 2012. The monitoring found sales representatives, principally from Nestlé and Danone, targeting health workers, shop keepers and parents. The…
ASA: Pfizer/Wyeth email promoted SMA formula in breach of advertising rules
Press release 28 November 2012 Pfizer/Wyeth has another ruling against it today from the Advertising Standards Authority (ASA) following a complaint brought by Baby Milk Action, this time against an email campaign for its SMA brand of formula. The email headed…
Stop Pfizer/Wyeth and Danone stealing the good names of health workers in Ireland
Media coverage: Irish Times 16 November 2012, The Sunday Business Post 16 November. Baby Milk Action has been asked to support a campaign in Ireland against baby food companies sponsoring awards to health workers. The event’s main sponsor is Pfizer/Wyeth,…
Happy birthday ASA? How the Advertising Standards Authority fails to protect babies and their families in the UK.
Press release 25 October 2012 The industry-funded UK Advertising Standards Authority (ASA) is holding an event today to celebrate its 50 years of ensuring advertising is “legal, decent, honest and truthful”. Baby Milk Action is launching a new report on its…
SMA formula NOT “the best milk after Kate’s” ASA ruling finds
Press release 19 September 2012 Media coverage: Dairy reporter In a national billboard, print and online advertising campaign in March 2012, Wyeth (part of Pfizer, in the process of being purchased by Nestlé) promoted its formula in a series of…
WHO Global Forum in Moscow. Tackling food-related diseases: voluntary measures or regulation – carrot or stick?
27th April, 2011 WHO Global Forum in Moscow. Tackling food-related diseases: voluntary measures or regulation – carrot or stick? Press Release PDF http://www.who.int/nmh/events/moscow_ncds_2011/conference_documents/presentations/en/index.html The World Health Organization’s global forum in Moscow on 27th April, Addressing the challenge of noncommunicable diseases, sparked concern…