40th Anniversary of the International Code of Marketing of Breastmilk Substitutes and launch of World Breastfeeding Protection Day. 21 May 2021
IBFAN films created by IBFAN Mexico and Brazil
GLOBAL MONITORING GUIDES AND REPORTS:
2019 IBFAN Code Monitorking Kit
Company Profiles
Nestlé BTR 2017 Danone BTR 2017 Abbott BTR 2017 BTR 2017 MAM BTR 2017 HIPP BTR 2017
UNICEF has a free of charge training course.
Descriptive page where people can register. https://agora.unicef.org/course/view.php?id=12360
Alive and Thrive has a collection of new and old resources mark the 40th anniversary of the Code.
Click here to find a series by David Clark, who for 25 years at UNICEF supported countries to implement the Code;
Timeline of the International Code of the Marketing of Breastmilk Substitutes)
Here is the agenda of the Webinar on 21st May.
| 07:55 – 07:59 EST | Delegates log into the event using the unique Zoom link provided in advance
Delegates connect to the livestream of the event using the link provided in advance |
| 08:00 – 08:03 | Welcome and Introductions – Moderator Dr Christoffer van Tulleken |
| 08:04 – 08:06 | Opening Remarks: UNICEF ED Henrietta Fore |
| 08:07 – 08:09 | Opening Remarks: WHO DG Dr Tedros Adhanom Ghebreyesus (pre-recorded message) |
| 08:10 – 08:35 | Implementing the Code – moderated discussion of countries’ experiences of enacting measures that give effect to the Code (UK, Kenya, The Philippines, and Turkmenistan)
(Moderator – David Clark Human Rights and Public Health Lawyer and former legal advisor to UNICEF) |
| 08:36 – 08:43 | Historical perspectives of the Code– video montage capturing experiences of key actors and actions over the history of the Code (developed by IBFAN) |
| 08:44 – 08:51 | Breastfeeding, first food systems and corporate power – Chee Yoke Ling, Third World Network, Malaysia |
| 08:52 – 08:55 | #BMSCodeAt40 video – Save the Children |
| 08:56 – 09:04 | Selling Second Best: how marketing works– Gerard Hastings, Stirling University, UK |
| 09:05 – 09:13 | Exposure to and impact of baby food marketing across the globe– Sonia Hernandez, Universidad Iberoamericana, Mexico |
| 09:14 – 09:19 | A word from mothers – video montage capturing mothers’ experiences of BMS marketing – (developed by ILCA) |
| 09:20 – 09:25 | Protecting breastfeeding from BMS marketing: the way forward– Nigel Rollins, WHO, Switzerland |
| 09:26 – 09:30 | Summary and close – Moderator Dr Christoffer van Tulleken |
