40th Anniversary of the International Code of Marketing of Breastmilk Substitutes and launch of World Breastfeeding Protection Day. 21 May 2021
WATCH THE EVENT HERE
GLOBAL MONITORING GUIDES AND REPORTS:
2019 IBFAN Code Monitorking Kit
Company Profiles
Nestlé BTR 2017 Danone BTR 2017 Abbott BTR 2017 BTR 2017 MAM BTR 2017 HIPP BTR 2017
UNICEF has a free of charge training course.
Descriptive page where people can register. https://agora.unicef.org/course/view.php?id=12360
Alive and Thrive has a collection of new and old resources mark the 40th anniversary of the Code.
Click here to find a series by David Clark, who for 25 years at UNICEF supported countries to implement the Code;
Timeline of the International Code of the Marketing of Breastmilk Substitutes)
Here is the agenda of the Webinar on 21st May.
| 07:55 – 07:59 EST | Delegates log into the event using the unique Zoom link provided in advance
Delegates connect to the livestream of the event using the link provided in advance |
| 08:00 – 08:03 | Welcome and Introductions – Moderator Dr Christoffer van Tulleken |
| 08:04 – 08:06 | Opening Remarks: UNICEF ED Henrietta Fore |
| 08:07 – 08:09 | Opening Remarks: WHO DG Dr Tedros Adhanom Ghebreyesus (pre-recorded message) |
| 08:10 – 08:35 | Implementing the Code – moderated discussion of countries’ experiences of enacting measures that give effect to the Code (UK, Kenya, The Philippines, and Turkmenistan)
(Moderator – David Clark Human Rights and Public Health Lawyer and former legal advisor to UNICEF) |
| 08:36 – 08:43 | Historical perspectives of the Code– video montage capturing experiences of key actors and actions over the history of the Code (developed by IBFAN) |
| 08:44 – 08:51 | Breastfeeding, first food systems and corporate power – Chee Yoke Ling, Third World Network, Malaysia |
| 08:52 – 08:55 | #BMSCodeAt40 video – Save the Children |
| 08:56 – 09:04 | Selling Second Best: how marketing works– Gerard Hastings, Stirling University, UK |
| 09:05 – 09:13 | Exposure to and impact of baby food marketing across the globe– Sonia Hernandez, Universidad Iberoamericana, Mexico |
| 09:14 – 09:19 | A word from mothers – video montage capturing mothers’ experiences of BMS marketing – (developed by ILCA) |
| 09:20 – 09:25 | Protecting breastfeeding from BMS marketing: the way forward– Nigel Rollins, WHO, Switzerland |
| 09:26 – 09:30 | Summary and close – Moderator Dr Christoffer van Tulleken |
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