WHO UNICEF multi-country report – How marketing of formula milk influences our decisions on infant feeding
WHO Policy Brief and “model law” for the European Region covering breastmilk substitutes, baby foods and related products
IBFAN welcomes the WHO UNICEF report – How marketing of formula milk influences our decisions on infant feeding,
On 23rd February, WHO and UNICEF launched a hard-hitting multi-country report –How the marketing of formula milk influences our decisions on infant feeding. The report exposes the extent of marketing tactics that influence infant and young child feeding decisions. It finds that “exposure to formula milk marketing reaches 84 per cent of all women surveyed in the United Kingdom; 92 per cent of women surveyed in Viet Nam and 97 per cent of women surveyed in China, increasing their likelihood of choosing formula feeding.”
IBFAN has been monitoring company practices and alongside WHO and UNICEF has been helping governments bring in strong effective legislation on the Code for the last 40 years. After many failed attempts to persuade baby food companies to voluntarily stop predatory marketing, it’s clear that there is no point chasing these companies for watered down here-today, gone-tomorrow promises or considering them to be ‘partners’ in health. This new report should leave no-one in any doubt: strong legislation is the best and only way forward. Policy setting processes, including global trading standards (2)(3), must be safeguarded from commercial influence through effective transparency and Conflict of Interest safeguards.
Click Here, for the report and other useful materials.
Here is some of the media coverage:
See the video recordings of the launch of WHO’s research on unethical and aggressive formula industry marketing. Dr Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization, the United Nations Children’s Fund (UNICEF) and partners will launch a new report, How the marketing of formula milk influences our decisions on infant feeding. Helen Clark – former Prime Minister of New Zealand – will be part of the panel for the morning event and Dr Hugo López-Gatell Ramírez, Vice Minister of Prevention and Health Promotion, Government of Mexico will be part of the panel for the second event.
(3) The baby food industry’s destruction of an irreplaceable natural resource. IBFAN Statement 5th Nov 2021
Below some of the images from Constance Ching’s article. For more evidence of the widespread marketing tactics of the major baby food companies visit our global monitoring page:
WHO Best Buys
This contains a weak recommendation:
Promote and support exclusive breastfeeding for the first 6 months of life, including promotion of breastfeeding)
There are being revised but are still not strong enough: first draft of the Discussion paper :
Protection, promotion and support of optimal breastfeeding practices