40th Anniversary of the International Code of Marketing of Breastmilk Substitutes and launch of World Breastfeeding Protection Day. 21 May 2021
On the same day IBFAN and in the week following IBFAN has been holding webinars and events around the world. We will post links as we receive them.
Here is the full version of the IBFAN film created by IBFAN Mexico. There was a strict time limit for the GBC event so sections were cut.
Here I will in due course list links to useful resources – please be patient.
|07:55 – 07:59 EST||Delegates log into the event using the unique Zoom link provided in advance
Delegates connect to the livestream of the event using the link provided in advance
|08:00 – 08:03||Welcome and Introductions – Moderator Dr Christoffer van Tulleken|
|08:04 – 08:06||Opening Remarks: UNICEF ED Henrietta Fore|
|08:07 – 08:09||Opening Remarks: WHO DG Dr Tedros Adhanom Ghebreyesus (pre-recorded message)|
|08:10 – 08:35||Implementing the Code – moderated discussion of countries’ experiences of enacting measures that give effect to the Code (UK, Kenya, The Philippines, and Turkmenistan)
(Moderator – David Clark Human Rights and Public Health Lawyer and former legal advisor to UNICEF)
|08:36 – 08:43||Historical perspectives of the Code– video montage capturing experiences of key actors and actions over the history of the Code (developed by IBFAN)|
|08:44 – 08:51||Breastfeeding, first food systems and corporate power – Chee Yoke Ling, Third World Network, Malaysia|
|08:52 – 08:55||#BMSCodeAt40 video – Save the Children|
|08:56 – 09:04||Selling Second Best: how marketing works– Gerard Hastings, Stirling University, UK|
|09:05 – 09:13||Exposure to and impact of baby food marketing across the globe– Sonia Hernandez, Universidad Iberoamericana, Mexico|
|09:14 – 09:19||A word from mothers – video montage capturing mothers’ experiences of BMS marketing – (developed by ILCA)|
|09:20 – 09:25||Protecting breastfeeding from BMS marketing: the way forward– Nigel Rollins, WHO, Switzerland|
|09:26 – 09:30||Summary and close – Moderator Dr Christoffer van Tulleken|
We welcome you to save the date!
Please join us as we celebrate the 40th anniversary of the adoption of the International Code of Marketing of Breast-milk Substitutes (the Code) by the 34th World Health Assembly.
Let’s celebrate our achievements by learning about the Code, and get equipped to take on country-level Code implementation. Hear from leading speakers on:
- The achievement of the Code in its first 40 years,
- How the baby food industry marketing practices influence feeding decisions and public health,
- How governments enforce legislation to protect against these marketing practices,
- Tools and strategies for strengthening the Code and subsequent resolutions in years to come.
Get inspired and engaged by hearing the voices of Government from countries around the globe discussing the strategies they have used to protect mothers and babies from inappropriate marketing and promotion of breastmilk substitutes and the stories of mothers themselves impacted by the Code.
Sponsored by the Global Breastfeeding Collective, including UNICEF, the World Health Organization, and more than 25 prominent international agencies calling on governments, policy makers development partners and civil society to increase investment in breastfeeding worldwide.