Review of the Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement (MAIF Agreement)

Deadline 12th March 2023.

The Australian Government is seeking feedback to inform the Review of the Marketing in Australia of Infant Formulas: Manufacturers and Importers Agreement (MAIF Agreement). The MAIF Agreement is a very weak, limited voluntary, self-regulatory code of conduct between manufacturers and importers of infant formula products in Australia.

In 2021 we submitted comments to the Australian Competition & Consumer Commission (ACCC) opposing the renewal of the MAIF agreement. Our response explains why we believe that the MAIF approach is so bad.  

Baby Milk Action  response 2023 

Breastfeeding Advocacy Australia (BAA) response

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