Baby Milk Action’s monitoring report shows how formula, feeding bottle and teat companies and retailers market their products. The number of profiles continues to grow as we document the practices of more companies. Click here for the report.

Exposing company practices is already prompting changes. One formula company (Kendamil) has promised to change its labels and marketing messages. The company behind NUK feeding bottles and teats (Mapa Spontex) has agreed to drop misleading claims from future advertising following our complaint to the Advertising Standards Authority.

Printed copies of the report will be available to purchase once all profiles have been completed.