“The biggest mistake is to take accusations personally. This was seen in the baby milk case, when the then CEO Arthur Fürer, a man with high values, took the slogan «Nestlé kills babies» personally and filed a lawsuit against the organizations. The topic then remained a talking point for decades. Criticism is always directed against the company and not against an individual. But of course it still has consequences for your private life. For example, when your children are told at school that their father is a monster.”

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