The Bureau of Investigative Journalism

The baby brands turning Indonesian Instagram into free formula ads

Multinational baby formula companies, such as Nestlé and Danone, are using social media to market to consumers in South East Asia in ways that raise serious concerns they may violate World Health Organization (WHO) guidelines. The companies have changed their advertising tactics during the coronavirus outbreak and are also using mothers to create online marketing material, the Bureau of Investigative Journalism can reveal.

Recent activities have included themed webinars and Q&A sessions with experts. And, in the past few years, both Nestlé and Danone have begun to leverage the popularity of social media to in effect turn Indonesian consumers into unpaid and underregulated advertisers.


Read on .


Thanks to Aneta from the Czech Republic for alerting that Danone’s Mombassadors scheme is there too:   Please let us know if it is in your country.

  • Leave a Reply

    Your email address will not be published.