The Baby Feeding Law Group
Who we are
The Baby Feeding Law Group UK was founded by Baby Milk Action in 1997 and has been working for over 20 years to strengthen UK baby feeding laws in line with UN recommendations. We are a group of organisations working together to protect infant, young child and maternal health by ending marketing practices which commercialise infant feeding, mislead consumers and threaten breastfeeding. While our aim is to protect breastfeeding, we do not seek to limit the accessibility of safe and appropriate infant formulas for those who need or want them. Rather, we want to enable parents to make informed decisions about how they feed their babies, including where necessary, their formula choice and use. The BFLG UK is a part of a network including BFLG Ireland.