Geneva 9 May 2016: Geneva Press Club, sponsored by IBFAN, following the launch of the new new WHO/UNICEF/IBFAN report: Implementing the International Code of Breast-milk Substitutes in Countries: Time to Accelerate Action. This event is open to the public and runs from 17:00 to 18:30. There will then be refreshments and then the screening of Tigers until 20:15.
The report launch can be viewed online at http://livestream.com/GvaPressClub/Breastfeeding
Tigers is a new film by Oscar-winning director Danis Tanovic based on the true story of a former Nestlé baby milk salesman in Pakistan called Syed Aamir Raza taking on the industry with the help of IBFAN (the International Baby Food Action Network) when he realises that babies are dying as a result of his work pressuring doctors to promote formula.
One character in the film embodies some of the IBFANers who helped Aamir, including Tracey Wagner-Rizvi, Andreas Adelberger and Baby Milk Action’s Patti Rundall and Mike Brady.
Tigers will be appearing at other festivals and be on general release and streaming services in due course.
If you represent an organisation interested in promoting the film to your networks, please contact Baby Milk Action.
Keep an eye on this page and follow us on Facebook and Twitter for all the latest news. Also visit the official Tigers Facebook page.
- The film
- Where to see Tigers
- Media coverage
- What formula companies are doing today
- Take action – see our Nestlé boycott page
- Background on the true story
Tigers received its world premiere at the Toronto International Film Festival on 8 September and its European Premiere at the San Sebastian Festival, where it received a standing ovation from the 1800 in the audience and a Solidarity Award.
Here is a taster from the world premiere programme notes.
Devastated when he discovers the effects of the infant formula he’s peddling, a young salesman challenges the system and the powers that be, in this based-on-fact drama from Academy Award-winning director Danis Tanovic (No Man’s Land).
In a neat piece of narrative structuring on Tanovic’s part, this David-and-Goliath story is told partially through the eyes of a film crew making a documentary on Ayan’s astonishing findings.
We will keep you updated with breaking news about this film – and let you know how you can help arrange to have it shown at your local cinema. Take action to stop Nestlé endangering infant health – see our Nestlé boycott page.
Where to see Tigers
Tigers will make further appearances at film festival before going on general release and streaming services. If you would like us to notify you when we have dates for your country, please complete this form. Share this page, sign up for our email alerts and follow us on Facebook and Twitter for news.
Pictures from the International Film Festival and Forum on Human Rights, Geneva, Switzerland, 27 February. Video of the debate.
The world premiere of Tigers took place at the Toronto International Film Festival on 8 September 2014.
The film stars Bollywood actor Emraan Hashmi as formula company salesman, Ayan.
Selected media coverage
There are many reports and reviews of the film online. A selection of these are given below, along with key press releases from Baby Milk Action. Click here for a fuller list of media coverage.
9 September – Baby Milk Action press release from the premiere: World premiere of Danis Tanovic’s Tigers gains standing ovation for Nestlé whistle blower – Canadian Government commends bravery of Syed Aamir Raza
Watch clips from its European Premiere at the San Sebastian Festival, where it received a standing ovation from the 1800 in the audience and a Solidarity Award.
Tigers’ Director Danis Tanovic interviewed by Rajiv Masand, film critique from a main stream TV news channel in India: CNN–IBN.
26 September – Cineuropa: Tigers: crying out against the cruelty of capitalism.
26 September – InfoLibre: (In Spanish) Much applauded Tigers favourite for prize at San Sebastian Film Festival.
10 September 2014 – Examiner.com: New international film exposes Nestle’s deadly practices
7 September – First review in Hollywood Reporter: ‘Writer-director Danis Tanovich explores the power of multinationals, the media and ethics in a finely crafted true-life story.’
23 August – Times of India: First comments from Danis Tanovic (Oscar-winning Director), Prashita Chaudhary and Guneet Monga (two of the co-producers) on the film Tigers.
What formula companies are doing today
Tigers is a based-on-fact drama about a formula company salesman.
Formula companies continue to routinely break UN marketing rules – except where they are regulated and held to account.
For some current concerns about how formula companies promote their products, see the Breaking the Rules 2014: In Brief report, produced by the International Code Documentation Centre (ICDC), part of the International Baby Food Action Network (IBFAN).
Breaking the Rules 2014 was launched in May 2014 prior to the World Health Assembly by ICDC and Baby Milk Action.
The full Breaking the Rules 2014 report profiles 23 formula and feeding bottle and teat companies.
Irresponsible marketing undermines breastfeeding. Breastfeeding saves lives – and could save more. A breastfed child is less likely to suffer from gastroenteritis, respiratory and ear infections, diabetes, allergies and other illnesses. In areas with unsafe water a bottle-fed child is up to 25 times more likely to die as a result of diarrhoea.
Estimates in 2013 suggest 11.6% of under-5 deaths could be prevented by breastfeeding. The World Health Organisation (WHO) says: ‘Globally, breastfeeding has the potential to prevent about 800,000 under-five deaths per year if all children 0–23 months were optimally breastfed.’
Baby Milk Action acted as one of the Consultants to the film makers. We are confident that the story they will tell will shine a light on the baby milk issue and the power of corporations, and we encourage everyone to see it.
Please explore our website to learn more about the way baby food companies push infant formula and other products – and find out what you can do to help protect babies and their families.
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