Click the picture below to watch the trailer and read the press release:
From Oscar-winning director, Danis Tanovic (NO MAN’S LAND) and Andy Paterson (GIRL WITH A PEARL EARRING, THE RAILWAY MAN) comes a true story, 12 years in the making. A Pakistani salesman, employed by Nestle, one of the world’s largest corporations, learns that his promotion of baby formula to doctors is causing babies to die. He risks everything to make it stop, taking on the industry with the help of Cambridge-based Baby Milk Action.
A BBC Films/UK Film Council version of the film was halted weeks before production; with defamation laws operating as ‘guilty until proven innocent’ the huge potential costs of defending a true story in court meant that a transnational company could prevent a true story being told simply by virtue of its deep pockets. A few years later Indian producers Prashita Chaudhary and Guneet Monga finally made the film possible.
With a breakthrough performance from Bollywood favourite Emraan Hashmi and a cast including Danny Huston, Geetanjali Thapa, Khalid Abdalla, Maryam d’Abo and Satyadeep Misra, TIGERS was shot in the Indian Punjab and London. It premiered at the Toronto International Film Festival and in Official Competition at San Sebastian.
Syed Aamir Raza – the real whistleblower and former Nestlé employee – who now lives in Toronto is visiting the UK in March to help promote the film
The character Maggie (played by Maryam d’Abo) embodies some of the IBFANers who helped Aamir, including Tracey Wagner-Rizvi, Andreas Adelberger and Baby Milk Action’s Patti Rundall and Mike Brady.
TIGERS is highly relevant for all those concerned about uncontrolled corporate power and malpractice, its impact on health and the struggle to get the truth out to the public.
TIGERS has a PG rating and is 94 minutes long
Available now in the UK and other territories on ZEE5.com The film audio is Hindi and English, with English subtitles.
Upcoming screenings in the UK:
- 10th March, 11am, The Palace Cinema, Longridge, Preston. Tickets.
- 13th,14th, 19th March, Theatr Clwyd, Mold TICKETS
- 15th March for 7 days, Watermans Cinema, Brentford TICKETS
- 18th March 6pm, Phoenix Cinema, Oban: TICKETS
- 20th March, 8pm, Picturehouse, UCKFIELD + Q&A with Fiona Duby and Patti Rundall TICKETS
- 21st March, 8pm White River Cinema, St Austell TICKETS
- 23rd March 10am-12noon, Broadway Cinema, Broad Street, Nottingham, Q&A with Dr Diamond Emmanuel, Syed Aamir Raza, Patti Rundall TICKETS
- 23rd March, 2.15 and 6pm and 25th March 6pm, 26th March 8.20 pm, Light House Cinema, The Chubb Buildings, Fryer Street, Wolverhampton. TICKETS
- 24th and 27th March, Mareel Cinema, Shetland TICKETS
- 25th March, Frontline Club, London, followed by Q&A with Syed Aamir Raza, Andy Paterson, Patti Rundall and Cat VilliersTICKETS
- 25th March, Arts Cinema, Aberystwyth (part of the WOW Festival) TICKETS
- 26th March, The Birks Cinema, Aberfeldy TICKETS
- 27th March, Picturehouse, Cambridge followed by Panel Discussion with Syed Aamir Raza, Andy Paterson and Patti Rundall. TICKETS
- 28th March (Matinee), MAC Cinema, Birmingham TICKETS
- 19th & 24th April, Arc, Stockton
- 8th April, Dublin, Lighthouse to register interest forTICKETS
- 13th April, Home, Manchester Saturday, 6.20pm TICKETS
- 3rd & 10th April, Plough Arts Cinema, Torrington
- 23rd April, The Depot, Lewes TICKETS
- 29th April, Kinoculture, Oswestry
- 8th May, Gulbenkian, Canterbury TICKETS
- 9th May, Reading Film Theatre, Reading
- 2nd June, Ayr
- 4th June, 7pm, Adam Smith Theatre, Kirkcaldy, Fife TICKETS
Contact Baby Milk Action if you are interested in organising a UK cinema screening. email email@example.com for posters and flyers or download from links below.
After watching Tigers, you may be wondering whether the companies are still behaving badly. CLICK HERE for a collection of reports that clearly show that children’s health and lives are being threatened by harmful marketing and inappropriate sponsorship.
Keep an eye on this page and follow us on Facebook and Twitter for all the latest news. Also visit the official Tigers Facebook page.
- The film
- Where to see Tigers
- Media coverage
- What formula companies are doing today
- Take action – see our Nestlé boycott page
- Background on the true story
Tigers received its world premiere at the Toronto International Film Festival and its European Premiere at the San Sebastian Festival, where it received a standing ovation from the 1800 in the audience and a Solidarity Award.
Here is a taster from the world premiere programme notes.
Devastated when he discovers the effects of the infant formula he’s peddling, a young salesman challenges the system and the powers that be, in this based-on-fact drama from Academy Award-winning director Danis Tanovic (No Man’s Land).
In a neat piece of narrative structuring on Tanovic’s part, this David-and-Goliath story is told partially through the eyes of a film crew making a documentary on Ayan’s astonishing findings.
We will keep you updated with breaking news about this film – and let you know how you can help arrange to have it shown at your local cinema. Take action to stop Nestlé endangering infant health – see our Nestlé boycott page.
Where to see Tigers
See the list above for Forthcoming cinema screenings of Tigers
The world premiere of Tigers took place at the Toronto International Film Festival on 8 September 2014.
The film stars Bollywood actor Emraan Hashmi as formula company salesman, Ayan.
Selected media coverage
There are many reports and reviews of the film online. A selection of these are given below, along with key press releases from Baby Milk Action. Click here for a fuller list of media coverage.
9 September – Baby Milk Action press release from the premiere: World premiere of Danis Tanovic’s Tigers gains standing ovation for Nestlé whistle blower – Canadian Government commends bravery of Syed Aamir Raza
Watch clips from its European Premiere at the San Sebastian Festival, where it received a standing ovation from the 1800 in the audience and a Solidarity Award.
Tigers’ Director Danis Tanovic interviewed by Rajiv Masand, film critique from a main stream TV news channel in India: CNN–IBN.
26 September – Cineuropa: Tigers: crying out against the cruelty of capitalism.
26 September – InfoLibre: (In Spanish) Much applauded Tigers favourite for prize at San Sebastian Film Festival.
10 September 2014 – Examiner.com: New international film exposes Nestle’s deadly practices
7 September – First review in Hollywood Reporter: ‘Writer-director Danis Tanovich explores the power of multinationals, the media and ethics in a finely crafted true-life story.’
23 August – Times of India: First comments from Danis Tanovic (Oscar-winning Director), Prashita Chaudhary and Guneet Monga (two of the co-producers) on the film Tigers.
What formula companies are doing today
Tigers is a based-on-fact drama about a formula company salesman.
Formula companies continue to routinely break UN marketing rules – except where they are regulated and held to account.
See the Global Monitoring page for the latest evidence of code violations from IBFAN, Save the Children, Changing Markets and others. The International Code Documentation Centre (ICDC) is part of the International Baby Food Action Network (IBFAN).
Previous reports, including Breaking the Rules 2014 report are also available, profiling 23 formula and feeding bottle and teat companies.
Irresponsible marketing undermines breastfeeding. Breastfeeding saves lives – and could save more. A breastfed child is less likely to suffer from gastroenteritis, respiratory and ear infections, diabetes, allergies and other illnesses. In areas with unsafe water a bottle-fed child is up to 25 times more likely to die as a result of diarrhoea.
Estimates in 2013 suggest 11.6% of under-5 deaths could be prevented by breastfeeding. The World Health Organisation (WHO) says: ‘Globally, breastfeeding has the potential to prevent about 800,000 under-five deaths per year if all children 0–23 months were optimally breastfed.’
Baby Milk Action acted as one of the Consultants to the film makers. We are confident that the story they will tell will shine a light on the baby milk issue and the power of corporations, and we encourage everyone to see it.
Please explore our website to learn more about the way baby food companies push infant formula and other products – and find out what you can do to help protect babies and their families.