Marketing of breast-milk substitutes: national implementation of the international code, status report 2022 WHO UNICEF IBFAN
NATIONAL IBFAN MONITORING REPORTS (page down for global reports)
IBFAN MODEL LAW 2018 Model Law
Indonesia: Breaking the Code – AIMI Final
Mexico: MEXICO Monitoreo 2020 final
INDIA: Click HERE
WHO report on the scope and impact of digital marketing for the promotion of breast-milk substitutes
Marketing the $55 billion formula milk industry
Nestlé/Wyeth’s deceptive marketing in China – New C-Section formula
A new formula launched by Wyeth is promoted on an on-ling shopping website in China. It uses deceptive and idealising marketing to suggest that adding HMO and lactoferrin in advantagous for C-Section mothers and babies.
Marketing examples taken from this Commentary by Constance Ching: Putting profits before child health: New WHO report will focus on formula companies’ exploitative marketing
Following the failure of the Breastmilk Substitutes Call to Action (CTA) WHO has informed us that: the industry inspired CTA process has concluded and there are no plans to revisit or extend it. We hope WHO will publicly disassociate itself from this initiative as we asked in IBFAN’s Counter Call in June 2020. Our Counter Call was endorsed and supported by senior UN officials and over 11,000 people on a petition launched by La Leche League International).
GLOBAL MONITORING GUIDES AND REPORTS:
Nestlé BTR 2017
FonteraMilks for mothers ICDC Focus
CLICK HERE for examples of how baby food companies are exploiting the COVID-19 pandemic
Click here for UK monitoring reports.
Click here for IBFAN comment on the Meridian proposal
CLICK HERE for the Code Monitoring page of IBFAN’s Breastfeeding Promotion Network in India
After watching Tigers, you may be wondering whether the companies are still behaving badly. On this page are links to a number of reports from a range of organisations that show clearly that they are and that children’s health and lives are being threatened by marketing practices promoting baby feeding products.
The International Baby Food Action Network (IBFAN) produces the most extensive, reliable and regular reports of the global situation. We use the International Code of Marketing of Breastmilk Substitutes AND the subsequent, relevant Resolutions of the World Health Assembly as our benchmark, and use our reports to help governments bring in laws to end harmful marketing.
The other reports below also show that bad marketing continues – wherever companies can get away with it.
A compilation of marketing practices from around the world that violate the International Code over the past 3 years. Collected from IBFAN’s regional and country groups and volunteers, it contains almost 800 legally-vetted entries on 28 companies from 79 countries.
IBFAN’s 11th Global monitoring report. The Executive Summary is Free Non-profit organisations and affiliated individuals can get a special price: email code(at) ibfan-icdc.org
Here is a report that shows the more underhand tactics used by the baby food industry Interference in public health policy: examples of how the baby food industry uses tobacco industry tactics. World Nutrition. 2017 Explains why and how companies lobby against strong legislation.
Changing Markets Foundation, Utrecht.
Danone Nutricia – Why do they want to be your partner?
WHO UNICEF IBFAN REPORTS ON National implementation of the Code, Status Reports
Marketing of breast-milk substitutes: national implementation of the international code, status report 9 May 2016
Marketing of breast-milk substitutes: national implementation of the international code, status report 2018. 23 May 2018
IBFAN is a member of the Network for Global Monitoring and Support for Implementation of the International Code of Marketing of Breast-milk Substitutes and Subsequent relevant World Health Assembly Resolutions (NetCode) – hosted by WHO.
The goal of NetCode is to strengthen Member States’ and civil society capacity to monitor the International Code and relevant WHA resolutions; and to facilitate the development, monitoring and enforcement of national Code legislation by Member States, by bringing together a group of committed actors to support these processes.
Access to Nutrition Foundation – commercially influenced monitoring
BMGF-Funded Access to Nutrition Foundation (ATNF) and its Access to Nutrition Index (ATNI) were designed from the outset to whitewash company promotional activities and encourage investments. ATNI claims to be ‘independent from the companies it assesses’ yet it works closely with them on the methodology and presentation of its results as they described in June 2020: “Like with all ATNI’s work, extensive stakeholder consultations were carried out to help guide our methodology. This was done to ensure the perspectives and expertise of companies, CSOs, investors and ATNI’s expert group were integrated into this rigorous and comprehensive methodology.” Such collaboration is in direct conflict with WHA Resolution 49.15 that calls for monitoring to be “…carried out in a transparent, independent manner, free from commercial influence.” ATNI’s monitoring has inevitably revealed a high level of violations over the years – none of the companies are Code compliant and all score poorly – but its criteria are weak and and serious weaknesses in company policies are overlooked, with the implication that if policies were rolled out globally all would be well. ATNI monitoring is also not continual like IBFAN’s which is able to, for example, quickly expose and curb the exploitation of Covid-19. Nestlé and Danone use ATNI’s flattering analyses repeatedly in their claims of Code compliance.
March 2022. ATNI’s Model Policy, appears stronger in many areas, but opens new loopholes for company donations. Model-policy-on-BMS-marketing-ATNI