Updated 22 October 2014
Send an email to Nestlé. Nestlé promotes its baby milk with claim such as it ‘protects’ babies and is the ‘natural start’. But breastfeeding is the natural start and babies fed on breastmilk substitutes are more likely to become sick than breastfed babies. In conditions of poverty, more likely to die.
Campaigning works. The logo left appears on Nestlé’s infant formula in Thailand. After repeatedly defending it, Nestlé has finally agreed to drop it as we kept up the pressure. Nestlé wrote to Baby Milk Action on 14 October 2014 promising ‘We will discontinue the use of the “Natural Start” logo on our infant formula products by mid-2015.’
Downloand our sheet on Nestlé’s labels for further examples and information.
Earlier the campaign persuaded it to drop the claim that its formula is ‘The new “Gold Standard” in infant nutrition’.
Keep up the pressure on it to drop all misleading claims and aggressive marketing strategies. Send a message to Nestlé, and let us know if you receive a response.
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Send a message to Nestlé