Baby Milk Action, as part of a global network, acts to stop misleading marketing by the baby feeding industry. We protect breastfeeding and babies fed on formula to prevent unnecessary death and suffering.
The global network is called IBFAN (the International Baby Food Action Network) a network of over 270 citizens groups in more than 160 countries.
Baby Milk Action is not anti-baby milk. Our work protects all mothers and infants from irresponsible marketing.
We stop misleading marketing by monitoring what baby feeding companies and retailers are doing against international marketing standards and national laws.
Parents who use breastmilk substitutes (formula) and feeding bottles need accurate information. Too often companies make misleading claims to be able to charge more for formula that is essentially the same as other brands (all formula has to comply with composition requirements). They also promote unnecessary products such as follow-on formula and milks for older babies with misleading claims (infant formula can be used from birth to 12 months if babies are not breastfed – see NHS Choices for information on different types of formula).
In addition, marketing of breastmilk substitutes, feeding bottles and teats should not undermine breastfeeding.
We report cases that break the law to the enforcement authorities and run campaigns to encourage companies to abide by international minimum standards, where laws are too narrow or not enforced.
We work for better national laws and for international standards to keep pace with changing marketing practices and scientific knowledge.