Protecting babies fed on formula
Breastmilk substitutes are legitimate products for when a child is not breastfed and does not have access to expressed or donor breastmilk.
Companies should comply with composition and labelling requirements and other marketing requirements to reduce risks – independently of government measures. Parents have a right to accurate, independent information.
See our poster for sources of independent information on formula for health workers – UNICEF and Department of Health in the UK have produced a guide for parents.
Baby Milk Action is not anti-baby milk. Our work protects all mothers and infants from irresponsible marketing.
See our monitoring reports for examples of how companies mislead parents to boost profits and sell unnecessary products, such as follow-on formula and milks for older babies.