Spot it - Report itBaby Milk Action receives many examples of misleading marketing by the formula companies. We are grateful to everyone who sends these too us. We apologise for when we are slow to acknowledge them.

Please do continue sending us examples of promotion in retail outlets and elsewhere.

See our guide to the UK marketing rules and reporting violations.

We are looking for volunteers in the UK to help us monitor some promotional channels more systematically:

  • Parenting magazines
  • Health worker journals
  • Company websites
  • Social media
  • Mother and baby clubs
  • Television channels

We are also looking for volunteers to help with administrative tasks.

If you are interested, please contact

You can also help this work by donating or becoming a member.


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