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Publications
Books
on the baby food campaign/holding corporations accountable
Books about breastfeeding and infant
care
Baby Milk Action/IBFAN publications
NEW: Breaking the Rules, Stretching the Rules 2007
NEW: Protecting breastfeeding - Protecting babies fed on formula
Hard Sell Formula : Strategies used by the baby food industry in the UK
Risks of Formula feeding: a Brief Annotated Bibliography
International Code of Marketing of Breastmilk Substitutes and relevant WHA resolutions
Fighting an Old Battle in a New World
Breaking
the Rules, Stretching the Rules 2004
State
of the Code Charts
Checks
and Balances in the Global Economy
Healthworkers Guide to the Code: Protecting Infant
Health
The Code in Cartoons
The Code Handbook
Infant Feeding in Emergencies
IFE: Policy, Strategy and Practice
Seeing through the Spin Education Pack
Breaking
the Rules, Stretching the Rules 2007
BTR 2007 focuses on marketing practices of 12 baby food companies (including Abbott Ross, Danone, Nestle, Numico, Mead Johnson , Wyeth) and 13 feeding bottle and teat companies (including Avent, Chicco and Pigeon).
BTR is based on more than 3000 observations submitted to ICDC from 67 countries between June 2004 to November 2007.
Each company report is prefaced by a profile and a “look at this” box which highlights a mind-boggling marketing practice by the company.
£25.00 for individuals
for personal use and non-profit organisations for non-profit use
Please note, if you will use the report for investment planning, or offer such a service to others, then you are classified as a commercial organisation for the purpose of buying this report (see below).
UK postage and packing
included.
£3.00 will be added for delivery outside the UK (International orders can also be placed directly with ICDC - click here).
£75.00 for commercial
organisations, investment advisors etc.
UK postage and packing
included.
£3.00 will be added for delivery outside the UK (International orders can also be placed directly with ICDC - click here).
Protecting breastfeeding - Protecting babies fed on formula
Produced by Baby Milk Action on behalf of the Baby Feeding Law Group (BFLG), a coalition of UK health worker and mother support groups working to improve UK baby food marketing regulations.
This is a submission to the government's consultation on revising the law for the marketing of baby foods.

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Full colour 40-pages.
Baby Milk Action has no grant funding for work on the UK situation and we need to cover our costs for this work. We hope you will support us by purchasing this report or by paying for some for us to use in lobbying Members of Parliament.
We think it is important people have access to the information in any case so the report can be downloaded as a pdf file, but it cannot be printed. Click here.
It contains images and explanation from the BFLG monitoring project coordinated by Baby Milk Action, showing why a stronger law is needed, legal arguments for implementing World Health Assembly marketing requirements and responses to specific questions asked in the consultation.
£10.00
UK postage and packing
included.
£1.00 will be added for delivery outside the UK.
Can you pay for some copies of this report for use in our work in persuading Members of Parliament to strengthen the law?
£10.00
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Hard Sell Formula: Strategies used by the baby food industry in the UK
Produced by Baby Milk Action on behalf of the Baby Feeding Law Group (BFLG), a coalition of UK health worker and mother support groups working to improve UK baby food marketing regulations.
An overview of industry strategies, based on evidence from BFLG's rolling monitoring project.

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Full colour 4-page A4 pamphlet.
We would appreciate a donation if you are downloading the pdf, as we have no specific grants for UK work. We rely on your support to enable us to monitor the industry and campaign to protect breastfeeding and ensure mothers who use formula have accurate, independent information.
Pack of 10 printed pamphlets.
£3.00
UK postage and packing
included.
£1.00 will be added for delivery outside the UK.
Risks of Formula Feeding: a Brief Annotated Bibliography
Scientific evidence of the risks of not being breastfed prepared by INFACT Canada. Revised 2006.

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8-page pamphlet.
£4.00
UK postage and packing
included.
£1.00 will be added for delivery outside the UK.
International Code of Marketing of Breastmilk Substitutes and relevant WHA resolutions
Compiled by IBFAN/ICDC.
Full text of
the International
Code and the 1981 Resolutions adopting it, plus excerpts
from the Introductory Statement by the Executive Board, relevant Resolutions from 1978 - 2006, the Innocenti Declaration (1990) and excerpt from the 'Global Strategy for Infant and Young Child Feeding').
72 pages.
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NOTE: The text of the Code and Resolutions are also included in some other IBFAN publications which you may find of interest, so check those before ordering this item.
£4.00
UK postage and packing
included.
£1.20 will be added for delivery outside the UK.
Fighting an Old Battle in a New World
Whether you are new to the baby milk issue, or you have been involved for a long time, this short book is useful. Author Annelies Allain is a founding member of IBFAN and in this volume she provides a behind-the-scenes look at the evolution of the issue over the past quarter of a century, as well as an analysis of current trends and debates.
Includes the text of the International Code and Resolutions. |
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Publication 2005.
123 pages.
£3.00
UK postage and packing included.
£2.50 will be added for delivery outside the UK.
Breaking
the Rules, Stretching the Rules 2004
The result of
IBFAN monitoring in 69 countries, profiling the 16 biggest
baby food companies and main bottle and teat companies.
Full colour, with over 700 pictures of company promotion
illustrating 2,000 violations of the World Health Assembly
marketing requirements.
94 pages.
Available
as a free pdf download.
A DVD of the launch of the report at the House of Commons is available. |
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£10.00 for individuals
and non-profit organisations.
UK postage and packing
included.
£3.00 will be added for delivery outside the UK.
£25.00 for commercial
organisations.
UK postage and packing
included.
£3.00 will be added for delivery outside the UK.
State
of the Code Charts
State of the Code by Country 2006.
Fold out charts
suitable for poster displays showing in an easy to absorb
way how well (or badly) the Code is being implemented.
|This is also available as a free pdf. |
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£3.50
UK postage and packing
included.
£1.20 will be added for delivery outside the UK.
Checks
and Balances in the Global Economy
Checks and Balances
in the Global Economy: Using international tools to stop
corporate malpractice -does it work?
Case Studies
from 7 countries provide invaluable lessons for all campaigners
and policy makers.
A4 size.
Publication 2004.
50 pages.
Illustrated.
Available
as a free pdf download |
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£5.00
UK postage and packing
included.
£2.00 will be added for delivery outside the UK.
Healthworkers
Guide to the Code: Protecting Infant Health
A health worker's
guide to the International Code, including the text
of the
Code and subsequent, relevant World Health Assembly Resolutions.
10th Edition.
Published 2002 (revised).
53 pages. |
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£4.00
UK postage and packing
included.
£1.50 will be added for delivery outside the UK.
The
Code in Cartoons
This booklet
is filled with cartoons and accompanying text which explain
simply what the Code says and why it is important.
Published 2006.

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£1.20
UK postage and packing
included.
£1.20 will be added for delivery outside the UK.
The
Code Handbook
A guide to implementing
the International
Code of Marketing of Breastmilk Substitutes. Includes
the history and analysis of the Code, a model law, selected
national measures and the full text of the Code and Resolutions.
Intended for
policy makers and legislators.
Publication 2005.
361 pages. |
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£40.00
UK postage and packing
included.
£8.00 will be added for delivery outside the UK.
Infant
feeding in emergencies
Published 2000.
Intended for
policy makers, programme managers and field workers from
agencies involved in emergency relief, donors, journalists,
and other interested parties.
12 A4 pages.
On-line
version. |
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£2.00
UK postage and packing
included.
£1.00 will be added for delivery outside the UK.
IFE:
Policy, Strategy and Practice
Published 1999.
Infant Feeding in Emergencies: Policy, Strategy and Practice
Report of the
UK Ad Hoc Group on Infant Feeding in Emergencies. Brings
together policies developed by aid and development agencies.
Compiled by Emergency Nutrition Network.
41 pages.
Also
see the Infant feeding in emergencies guidelines. |
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£4.00
UK postage and packing
included.
£1.75 will be added for delivery outside the UK.
Seeing
through the Spin Education Pack
£18.00
UK postage and packing
included.
£6.00 will be added for delivery outside the UK.
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