Baby Milk Action

Baby Milk Action

Protecting breastfeeding – Protecting babies fed on formula

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UK violations

SMA formula NOT “the best milk after Kate’s” ASA ruling finds

Press release 19 September 2012 Media coverage: Dairy reporter In a national billboard, print and online advertising campaign in March 2012, Wyeth (part of Pfizer, in the process of being purchased by Nestlé) promoted its formula in a series of…

admin 19/09/2012 Press releases No Comments Read more

Wyeth cancels SMA Baby Know How roadshow following protests

Press release 22 June 2012 Wyeth has cancelled its much promoted SMA Baby Know How roadshow after shopping centres pulled out of the event. Members of the public sent messages of protest to the shopping centres in support of a…

admin 22/06/2012 Press releases No Comments Read more

Wyeth’s SMA Baby Know-How roadshows break marketing rules

Wyeth manufactures the SMA range of formulas. It was planning a series of SMA Baby Know-How events in the UK, to start on 14 June 2012. These break marketing rules. Update 22 June 2012: None of the events went ahead…

admin 31/05/2012 Mike Brady's campaign blog No Comments Read more
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Recent news

  • LLLi petition gains over 6,700 endorsers for IBFAN’s statements
  • News Update: Vaccines and breastfeeding
  • UK consultations on composition of baby foods, online marketing GMOs
  • How companies exploit the COVID-19 crisis
  • COVID-19 WHO and UNICEF stress the importance of breastfeeding
  • New UK consultations on baby foods and online marketing
  • New Research and other papers
  • Protected: WHO Update: Sun-setting decision will lead to more misleading marketing and greater risks to health.
  • No ‘sunsetting of the Code ’ please! Babies need vigilence us to be needed

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