Press release 19 September 2012 Media coverage: Dairy reporter In a national billboard, print and online advertising campaign in March 2012, Wyeth (part of Pfizer, in the process of being purchased by Nestlé) promoted its formula in a series of…
Wyeth cancels SMA Baby Know How roadshow following protests
Press release 22 June 2012 Wyeth has cancelled its much promoted SMA Baby Know How roadshow after shopping centres pulled out of the event. Members of the public sent messages of protest to the shopping centres in support of a…
Wyeth’s SMA Baby Know-How roadshows break marketing rules
Wyeth manufactures the SMA range of formulas. It was planning a series of SMA Baby Know-How events in the UK, to start on 14 June 2012. These break marketing rules. Update 22 June 2012: None of the events went ahead…